Here’s something I discovered after being in marketing for a couple years.  Most ads absolutely suck at getting clients. Some ads are...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

“Heyyyyyy, what's new with you!?” Pretty common way to greet someone when you haven't seen them for a while. Notice we don't ask: “Hey,...